I don't remember the exact scenario, but once in business school a professor was trying to make a point about our perceptions of reality or something of the sort. I think he asked us all what we thought the moon was made of. The subject of cheese came up, of course, but all I remember thinking was, "Would you eat the moon if it were made of bar-be-que spare ribs?" I almost said it out loud, but thought that the joke would probably be lost in translation.